Ultimately, the answer is camouflaged in a complex and confounding quandary with layers of deceit, denial and denigration. On the second day of March Madness, RAGE - the Richie And Greggo Extravaganza radio show, heard afternoons 2-7 on 105.3 The Fan in Dallas since 2010 - is on a remote broadcast at Papa G's sports bar in the Tarrant County town of Watauga. But today, pinpointing his exact whereabouts is particularly vexing. While midday show Elf & Slater winds down on stage Greg Williams, Sybil Summers and I sit at a nearby booth to construct a blueprint for today's show.
CNN will come down here and the publicity will be awesome! as the afternoon-drive show in Dallas that, well, that hit each other on the air!
" While exchanging foot-tap-to-the-shin alerts under the table with Sybil about Williams' irrational cadence and preposterous content, I attempt to explain to my partner of three years that CBS pink slips would surely beat the CNN news trucks to us.
Most of Ra GE's sponsors were on the nickel and dime plan and the few that remained for a long period of time ended up being friends of the show, which can and from what buddy says in a few cases did become problematic.
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"Let's, um, yeah, okay, this is it, let's get in a fight on the air.
"Here's, okay, yeah, here's what we need to do," he says, eyes wild, mouth cotton-dry and words speeding yet slurring. Williams' fibs ranged from the mundane (he made up a story about his dogs getting loose as an excuse to get out of dinner plans with RAGE), to the maniacal (he boasted about being fast friends with Mark Wahlberg and Bradley Cooper), to the morbid (after first prematurely promising on the air that he'd be a pallbearer in Chris Kyle's funeral, he later claimed his scheduled speech at the Navy SEAL's memorial was canceled at the last minute, along with those of Texas Gov. In the end, born of necessity, we all grew uncomfortably numb to Williams' B. The "affected" appearances were becoming more commonplace, but the lies had long been habitual.Result: breakdown of professionalism and discipline. Sometimes no choice but to get out the brooms, which CBS eventually determined to do. But the insight and bits of scuttlebutt he gave me were interesting so I thought I'd pass them along. Whitt has always maintained that it's advertising dollars that matter, not ratings.Here's the comment from Anonymous, who has my thanks: Talked to a buddy of mine today who is in the industry. Well ratings don't matter as much as we think and so they're not the end all be all measure of success.At a time when I had trouble being able to interact with other people due to multiple reasons, the hosts and others at 105.3, many of which remembered me for my antics in the bleachers over all these years, welcomed me into their world and made me feel almost like one of them, whether this was try or not.